Printed Prototype (2017)

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Sugapeach was my first stab at defining a company's visual identity.

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This local Iowa City soul food restaurant greets you with a warm smile and a plate full of food. As soon as I walked in I knew I had to capture the sweet, soft and charismatic nature of this family-owned establishment in its visual identity.

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To do this I chose a set of warm, soft colors with a modern, yet homey aesthetic. To complete the look, I created a scalable logo that even functions in black and white alongside a full menu and business card!